SEBASTIAN WALS
BRAND & CREATIVE DIRECTOR
Client
moiom®
Location
International
Category
Retail
Type of Work
Website
Product packaging
Digital sales collateral
moiom® is a Dutch start-up which develops high-end children’s toys which are designed to bring families together. Their products aim to balance playful imagination with refined design—allowing children to play freely while fitting seamlessly into modern interiors.
Their first product, a slide for 2–5 year olds, features a fully customisable, removable fabric sleeve, combining function, style, and interior personalisation.
The brief:
Rebel were tasked to design the product website, packaging and digital ad content.
Working closely with the client we created a range of impactful imagery which communicates the brand’s core message’ double the fun'. The idea highlights the merging of two worlds: the magic and imagination of a young child when they're playing and the everyday reality and setting of parenting life. The visuals had to maintain a premium feel but without losing a sense of fun. Working only with a single prototype slide we combined photography, digital product rendering and AI visualisation to bring the overall concept to life.
The company's environmentally conscious production ethos and 'double the fun' brand message was extended right the way through to the product packaging. We turned the interior of a standard cardboard delivery box into a colourful variety of children's games which can be cut out of the box and enjoyed together as a family. These included a height chart, a puzzle, a maze boardgame, a memory game, 'the floor is lava' tiles to be used with the slide and positive mindset cards that can be placed around the home.
